About The Local Firm
The Local Firm is a Swedish based fashion jeans brand with a distinctive design code that combines high fashion with innovative jeans design. The Local Firm´s concept is inspired by the european industrialism and the German Bauhaus movement in the beginning of the 20th century. The design concept “A contrast of status” is a cross-wardrobe based thought that combines garments and materials that distinguish themselves by contrasting one another. The line is fullranged and carries both men’s and women’s garments as well as sunglasses, accessories and shoes.
The Local Firm was founded in 2007 by Richard Hutchinson and Axel Nyhade. The first collection hit the market in fall 2008.
General inspiration
About the AW11 collection
Fluid layering versus strict lines, thick wool coats versus transparency. The Local Firm’s A/W 2011 collection is about contrasts. As with all collections from The Local Firm, the colour range focuses on grey-scale, including warm grey tones but also variations of blue, from deep navy to cobolt.
Brand biography
AWARDS & COLLABORATIONS
DESIGNER OF THE YEAR, DAMERNAS VÄRLD MAGAZINE “GULDKNAPPEN” AWARD, 2011 NOMINEE
DESIGNER OF THE YEAR, ELLE MAGAZINE, 2010 NOMINEE
Nominee to Swedish ELLE Magazine's prestigious award "Designer of the year 2010"
THE LOCAL FIRM FOR WEEKDAY
Limited edition east-block inspired 80’s sports collection for WEEKDAY chain store. Sold in Northern Europe in WEEKDAY stores only, spring 2010
THE LOCAL FIRM PROPAGANDA STORE.
Pop-up store project in Stockholm during three months in spring 2010. The project included collaborations with fashion magazine “Contributor” and London based architect firm “42”.
Installation made by architect firm "42"
Contributor Magazine collaboration.